Monday, 6 April 2009

Keywest Pitch Win


Keywest are delighted to be working with Strathclyde Pension Fund.
We were appointed after a 4 way creative pitch.
The designs presented took the spf literature in a new direction in terms of the overall tone. In particular the imagery used has a dynamic and fresh quality.



Friday, 6 March 2009

Orange business shop graphics



Keywest have just completed the design of the new orange business shop in Great Western Road, Glasgow.
The project comprised of exterior signage and interior lightboxes and graphic displays.
In-store we used an illustrative treatment to give the store a vibrant and energetic vibe. Outside the clean graphics focused on product and used huge blackberry screens to deliver sales propositions.


Friday, 27 February 2009

Keywest design maze for RNIB Scotland



We have just completed an exciting project for RNIB Scotland. The 'MAZE' (situated within George Square Glasgow) highlighted the status of blind people and those with sight problems in relation to their level of disability living allowance. 

We did this by giving visitors the chance to experience a journey as a blind person, through a noisy bustling city. The experience itself gave a valuable insight to the challenges faced in everyday life by blind and partially sighted people.


Check out the coverage on BBC scotland:

http://news.bbc.co.uk/1/hi/scotland/7913114.stm

Thursday, 12 February 2009

Keywest – Win


Harper Macleod Pitch
Keywest have won a 3-way design pitch for leading law firm Harper Macleod LLP, who have over 220 employees and offices in Glasgow, Edinburgh & Inverness. Raymond MacHugh Managing Director of Keywest commented, We are ecstatic at this win. The pitch originally began as a credentials show from 8 companies followed by a second round creative presentation from 3. It was a challenging brief to fulfill, as the current literature was of such a high standard (previously by the Hub). In particular the flagship ‘Highlights’ publication communicated with creativity and passion the ethos of Harper Macleod. It was essential to ensure that our proposal evolved this design, and took it forward in new directions. Additionally there were great synergies between Keywest and Harper Macleod who both hold IIP accreditation